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We spend a huge amount of time trying to make smart decisions with our money. It is possible that we could add just as much value—if not more—by avoiding dumb ones. You, as an investor, must get acquainted with Loss Aversion. It holds that all else being equal, losses fundamentally loom larger than gains. People talk about risk aversion. But there is also something call loss aversion. It is not that people don't like taking risks. What people don't like is losing things. We feel losses twice as keenly as we feel gains. So, we hate losing Rs 100 as much as we like making Rs 200. People that go into casinos can validate that when you go in at the start of the night, people tend to spend their chips at the roulette table very carefully, and try and lose money as slowly as possible. But when they get to the end of the night, they just have a few chips left in their pocket, they tend to go for really high risk bets. So, people move from being risk averse at the beginning of the e...

On June 25, 2020, Dev Ashish, a SEBI registered investment adviser, tweeted: Many DIY investors are DIY not because they are capable, but because they want to avoid paying any fee. The responses to that were very interesting. One said that he burnt his fingers and so became a Do-It-Yourself (DIY) investor. Another said that he did not get sufficient value from his financial planner. Others suggested that the integrity and competence of the IFAs should also be considered. The perception around money is fascinating. And advisers should never downplay the emotional element of money. It is experiences that shape a client’s perception, and the financial adviser will have to combat that to earn someone’s trust and confidence. If you are an adviser, ask your potential client these questions. You should even try it with existing clients who are difficult, who question you needlessly or never listen to what you say. Their answers will help you tackle the emotion and cloudy reasoning that i...