Why Sales Forecasting Should Matter to You?
First of all, why do we even care about sales forecasts? In one word: planning. If you can accurately predict how many sales you can close every month or every quarter, you can plan ahead to make sure you have the budget, the supply, and the wherewithal you need to close and service those new sales. On the flipside it should give you insight into if and when it’s time to investigate new sources of lead generation for your sales efforts. If your forecasts look low, it’s time to make a change. Business decisions are made by looking at previous results and upcoming projections based on that history. If you have wholly inaccurate projections, it will hinder your ability to make good decisions moving forward. Let’s start by taking a look at the simple definition of sales forecasting: *Predicting how future sales activities will result.* A prediction of how many deals will close in a given time period. Makes sense, right? Any marketer or business owner should be able to tell you why...